Market awareness & prospecting research, automated

Find the companies ready to buy from you — before they show up in your CRM.

Signals runs investigative research across the markets and geographies you sell into and surfaces the buying triggers your competitors miss. Starter packs for physical products, services, and digital products — or describe your own ICP and our AI builds you a custom leg.

First signal inside ~12 minutes · cancel anytime
signals.mrelmer.com/runs/scan/8cd88e60
Scans CA · OR · WA · NV · TX Customers Legs
Status · running Scope · 5 states · all legs Elapsed · 9m 47s Signals · 47
CA Californiaall legs · 14 signals 2:18 min 14 signals done
OR Oregonall legs · 8 signals 1:54 min 8 signals done
WA Washingtonall legs · 11 signals 2:08 min 11 signals done
NV Nevada4 legs running… 1:32 min 6 signals running
TX Texasall legs · 8 signals · 3 hot 1:48 min 8 signals 3 hot
Built and battle-tested by
Mr. Elmer
— your logo —
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The problem

Contact databases tell you who works there. Intent tools ping when they visit your site. Neither tells you why now.

Your reps spend hours each week researching companies one by one in browser tabs — looking for buying triggers that never made it into a contact database.

Manual research drains hours

Every rep is opening 30+ tabs per week to find one good signal. The work is necessary; the tooling isn't.

Static lists go cold

Your "target accounts" spreadsheet hasn't been refreshed in months. Half are now bad fits. You don't know which.

Cold outbound gets ignored

Without a trigger event behind it, your cold sequences look like every other cold sequence. Reply rates show it.

The solution

Built for what you actually sell.

Six example legs across three product types. Each ships with tuned targets, recommendations, and curated sources — ready to run. Pick a starter pack, fork it, or describe your ICP and we draft a custom leg in under a minute.

Physical product

Selling equipment, packaging, materials, or capital goods to mid-market businesses.

Capacity

Capacity expansion signals

New facilities, line additions, capital projects — proxies for procurement budgets opening up.

hotMidwest Plastics Co. (OH)
Permit filed for 100k sqft expansion · breaks ground 2026-Q3
RFPs

Industrial procurement RFPs

State + federal sourcing portals, supplier onboarding announcements, reshoring signals.

hotIowa DOT
RFP for guardrail materials · $14M ceiling · closes 2026-06-30
Service

Selling consulting, staffing, agency, or implementation services to growth-stage companies.

Funding

Closed funding rounds

Series A/B/C closes mean fresh budget for implementation, recruiting, agency, advisory work.

hotAcme Robotics (Series B)
Closed $42M · scaling go-to-market team this quarter
Leadership

New executive hires

CRO, CFO, VP Ops, Head of People — the engagement signal before the engagement is scoped.

warmAtlas Logistics
Hired Chief Revenue Officer · 2 weeks ago
Digital product

Selling SaaS, dev tools, data platforms, or analytics to engineering and revenue teams.

Stack moves

VP-level hires that signal new tooling

VP Eng, Head of Data, Head of RevOps — proxies for vendor evaluations starting in 60 days.

hotLumen Health (NYC)
Hired Head of Data Platform · 1 week ago · LinkedIn announcement
Growth

Funding + headcount surge

Series funding + 30%+ headcount growth = tooling consolidation or sprawl decisions coming.

warmMercury Operations
Closed Series C $90M · scaling RevOps stack across 4 teams
Selling into a different vertical? The AI leg suggester drafts a custom leg from any free-text ICP description in under a minute.
Geographic scan

Pick your geography. We do the rest.

Most prospecting tools index companies. Signals scans regions — running every leg across every state you sell into.

  • Individual states Pick CA, OR, WA. Run all your legs across those three.
  • Census regions Northeast, Midwest, South, West — or the 9 sub-divisions.
  • Custom geographies Save "Western territory" = CA + OR + WA + NV. Reuse on every scan.
  • Run again, anytime Schedule weekly. Compare to last week's signals automatically.
Hot — recent signal Warm Cold
AI leg suggester

Your ICP, in a leg, in under a minute.

Pick a starter pack or describe your ICP in plain English. Signals drafts a custom leg for you — task prompt, recommended model, search budget, source domains — that you can edit before saving.

Step 1 · Describe your ICP
We sell scheduling software to mid-size hospitals (200-500 beds). We want to know when these hospitals issue RFPs for staff scheduling, EMR systems, or workforce management software. Sources to check: state procurement portals, BidNet, hospital association vendor pages.
Step 2 · Signals drafts a leg
Name
Mid-size hospital procurement signals
Model · max_uses
claude-sonnet-4-6 · 30 web searches
Task prompt (excerpt)
Find recent procurement signals at U.S. hospitals with 200–500 beds in the target state. Sources: state procurement portals (bidnet.com, sam.gov), state hospital association vendor pages, GHX, ECRI, and trade press (Healthcare IT News, Becker's Hospital Review). Focus on RFPs published in the last 90 days for: staff scheduling, EMR, workforce management, ...
Allowed domains
["bidnet.com", "sam.gov", "ghx.com", "healthcareitnews.com", "beckershospitalreview.com", "modernhealthcare.com", ...]
How we compare

A different layer of the prospecting stack.

We don't replace what you already pay for — we plug in alongside it. The contact databases, workflow builders, and intent platforms below all answer different questions.

Signalsbuying triggers Contact databases Workflow builders Intent platforms
What you get Why a company is ready now Names + emails A spreadsheet you build "Someone visited your site"
Setup time to first value 10 minutes ~1 hour 4+ hours ~1 hour
Pre-built investigative research Starter packs ✓
Custom AI-suggested research manual build
Geographic scan as the unit filter only
Power user required No No Yes (RevOps) Medium
Annual price (small team) $1.2k–$5k $3k–$15k $1.8k–$24k $20k+
Best for Trigger-driven outbound Mass outbound teams RevOps power users Inbound-heavy GTM
Anchor customer

Mr. Elmer scans 5 states a week — 50+ qualified signals in 12 minutes.

We were spending 4 hours a week researching school districts manually — RFPs, board minutes, hiring news. Signals turned that into a 12-minute scan that gives us 50+ qualified, citable signals each week. We've been the anchor customer through three product iterations because the alternative — going back to manual research — is unthinkable.

Doug Mackay Founder, Mr. Elmer · St. Louis
50+qualified signals per scan
12 minper 5-state run
4 hrsmanual research replaced / wk
9 legstuned for K-12
Pricing

Try it cheap. Upgrade when it matters.

Pay monthly to evaluate. Annual to scale. Enterprise when IT needs to sign off.

Limited

monthly
$29/mo
  • 1 user (just you)
  • 3 enabled legs
  • 3 states per scan
  • 2 scans per month
  • $10 inference credit / month
  • Cancel anytime
Start evaluating

Enterprise

annual prepay
from $5k/yr
  • Unlimited seats
  • Everything in Full
  • CRM + Slack integrations
  • SAML SSO
  • BYOK Anthropic option
  • Dedicated support
Book a demo
FAQ

Common questions.

Is this just a contact database with a different UI?

No. Contact databases tell you who works at every company. Signals is a discovery engine — we tell you which companies just had a buying trigger. Most customers run Signals alongside their existing contact database: Signals surfaces the trigger, the contact tool finds the person at that company.

What if my industry doesn't have a starter pack?

Starter packs cover several common product types out of the box. For anything else, the AI leg suggester drafts a fully-formed new leg from a free-text ICP description in under a minute — task prompt, recommended model, search budget, and source domains all generated. You can edit before saving.

Do I need to provide contact data?

No. Signals outputs company name + signal + source URL. Hand off to your CRM, sequence tool, or contact-enrichment layer for the next step. We're deliberately not trying to be a contact database.

How long until I see value?

First scan typically completes in 8–12 minutes. The first qualified signal is usually inside that scan. The Limited tier ($29/mo) is set up specifically for cheap evaluation: 3 legs, 3 states, 2 scans/month — enough to know if this works for you.

Is my data isolated from other tenants?

Yes. Every row in our database is scoped to your account. Cross-tenant isolation is enforced both at the model layer (every query through for_current_account()) and verified by automated tests on every deploy.

Can I bring my own Anthropic key?

Enterprise tier — yes. We encrypt it with Fernet at rest and use it for that account's runs. Contact us to set it up.

Stop researching prospects. Start running scans.

$29 to try. 10 minutes to your first signal.

Try Signals — $29 Book a demo